TV WORK ARCHIVE
In this section, you can witness the early 3D animation and graphic art that launched Arturo Brena's career. It laid the foundation for his current success as an artist and the establishment of his renowned company, Keexframe, where he continues to serve as the CEO.
NBC NEWS
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2014-2016
DESCRIPTION:
RealTime graphics implementation for NBCUniversal 2014 Midterm and 2016 Primaries elections using VizRT technology, My team of approx 12 people was tasked to develop on-screen graphics, interactive applications for talent and augmented reality elements under the same look.
MY ROLE:
◦ Real-time graphics managing director
◦ Team manager
◦ Team technical lead
◦ Project manager.
DESIGN:
◦ Block and Tackle
NBC 3D DEPARTMENT
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2011-2016
DESCRIPTION:
These animations were produced by the internal 3D department for some of the NBCUniversal brands. They were designed and executed by the in-house art department (ArtWorks). Each of these projects were completed in a few days (characteristic of 3D for broadcast graphics), mostly by a team of 2-5 people. I was the managing art director for the 3D department for 5 years, I managed a great team of very talented 3D artists. This reel is just a small collection of the hundreds of animations we created together.
MY ROLE:
◦ 3D managing art director
◦ Technical lead
◦ Team manager
◦ Contributed with animation or compositing in some of the special projects.
DESIGN:
◦ NBC ArtWorks
MSNBC DAILY GRAPHICS
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2010-2016
DESCRIPTION:
NBCUniversal is one of the biggest and most relevant networks worldwide. NBCUniversal hired me in 2010 to create an internal realtime graphics department to support New York NBCUniversal show. MSNBC was our main focus, it has a big demand of daily graphics and was the the first fully 3D realtime brand of the NBC News division. The internal real-time graphics department went from only supporting a few graphics ON-AIR to covering more than the 80% of the 24/7 ON-AIR graphics for the channel with 100% Control room automated logic based graphics and hundreds of UIs custom-made for each show’s needs.
MY ROLE:
◦ Real-time graphics managing director
◦ Team manager
◦ Team technical lead
◦ Project manager
DESIGN:
◦ NBC ArtWorks
NBC 3D "BREAKING NEWS - SAME DAY" GRAPHICS
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2004-2010
DESCRIPTION:
In a news organization it is important to be able to produce graphics to illustrate BREAKING NEWS. These graphics are usually requested by the production team for the nightly newscast and the information about the event is not complete until minutes before air. In the 3D department at NBC we developed a pipeline to fulfill this type of request, in which a few specialists (fantastic at it BTW) would respond to these requests and produce “air ready” animations in 1-4 hours from start to finish. During my time at NBC I introduced the idea of real-time rendering for these requests, enabling us to keep making changes (due to more detailed information on the news) even minutes before air. This was done using Autodesk Maya Viewport 2.0 technology.
All animations in this reel were are produced in 1-4 hours from start to finish, primarily for the News Division of NBCUniversal.
MY ROLE:
◦ 3D managing director
◦ Technical lead
◦ Team manager
◦ Contributed with animation or compositing in some of the special projects.
DESIGN:
◦ NBC ArtWorks
NBC News Speciality Realtime Graphics
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2012-2010
DESCRIPTION:
I was hired in 2010 by NBCUniversal to create an internal realtime graphics department to support New York NBCUniversal shows. Two of our biggest shows were TODAY and NIGHTLY NEWS, where we focused mainly on the headlines, social media and monitor graphics.
The headlines for NIGHTLY NEWS were implemented using ORAD and VizRT (two different versions throughout the years), controlled by the TD using automation commands from the switcher and the content was populated through a webtool we developed for producers.
For TODAY we focused mainly on Social media elements (full data implementation) and monitor graphics for the “Orange Room” (TODAY’s social media space). Those were also implemented in ORAD and VizRT.
MY ROLE:
◦ Real-time graphics managing director
◦ Team manager
◦ Team technical lead
◦ Project manager.
DESIGN:
◦ NBC ArtWorks
NBC - MSNBC Midterm / Presidential Elections Realtime Graphics
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2010-2012
DESCRIPTION:
RealTime graphics implementation for NBCUniversal 2010 Midterm and 2012 Presidential Elections using ORAD (now AVID) technology. My team of approx. 20 people was tasked to develop on-screen graphics, interactive applications for talent and augmented reality elements under the same look.
MY ROLE:
◦ Project manager.
DESIGN:
◦ Block and Tackle
SPORTS LIVE VIRTUAL ENHANCEMENTS
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2004-2010
DESCRIPTION:
Some of my specialties are augmented reality and virtual graphics for TV. I’ve used these skills most extensively for national and internationally televised sports events such as Olympics, Worldcups, tennis tournaments, NBA basketball games, MLB baseball games, FIFA soccer games, etc. For these productions we were tasked with producing LIVE graphics to augment the games, requiring the combination of live camera tracking with real-time rendering of 3D graphics.All graphics or effects in this reel were produced Live or for replay (1-3 minutes of production).
MY ROLE:
◦ Tecnical Lead
◦ Creative lead
◦ Tracking specialist
◦ Graphics creation (non-playback).
◦ Project Manager
DESIGN:
◦ TNT, CBS, TELEVISA, SNY
TELEVISA AND OTHERS - 3D ANIMATION AND COMPOSITING
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2000-2008
DESCRIPTION:
TELEVISA is the largest Spanish speaking broadcast network in the world with over 24,000 employees and hundreds of very successful shows around the world. I had the luck of collaborating with them for a few years doing 3D animation, compositing and creative project leading.
This reel also features clips from TOROFILMS, one of the most distinguished visual creative studios in Mexico City, were I worked as 3D director and animation director.
MY ROLE:
◦ 3D Director
◦ Designer
◦ 3D artist
◦ Art Director (except for the Torofilms projects)
◦ Compositor (except for the Torofilms projects)