MEDIA WORK
Arturo Brena is also creative director and founder of KeexFrame (keexframe.com) a creative studio based in New York specialized in animation and advanced graphics implementation.
Here is a compilation of demo reels highlighting the most relevant work I’ve done in the fields of TV production, 3D graphics, Real-time on screen graphics, augmented reality and VFX. Additionally, these clips features some of the biggest networks I have had the pleasure of working with such as NBC, MSNBC,TNT, CBS,ESPN and many more. These clips are either covering specific projects or periods of time in which I worked with these clients. Within those periods of time, there are multiple projects being covered in a single clip. The work covers different areas of broadcasting such as SPORTS, NEWS, COMMERCIALS and ENTERTAINMENT. So CLICK THEM TO PLAY below. I hope you enjoy!
-
ACORDA - ON CITY̶ ̶ ̶ ̶ ̶ ̶̶̶ ̶̶ ̶ ̶̶ ̶ ̶̶̶̶ ̶ ̶ ̶̶ ̶ ̶̶̶2018 - 2019DESCRIPTION:
Acorda Therapautics tasked us with the creation of an Attractloop for a series of events during the launch of “INBRIJA”.
I collaborated with the Acorda team to create the design and animation of this piece.
Two versions of this same animation were created in 4K to be played in hi-resolution displays, one in widescreen mode and one in portrait mode.
MY ROLE:
3D Art Director
Animator
KeexFrame Project manager
DESIGN:
- ◦ Acorda Therapeutics
- ◦ KéexFrame
DREAM TEAM:
Brazy Tuazon, Omar Hernandez, Vicky Fernandez
-
ACORDA - INBRIJA IFU VIDEO̶ ̶ ̶ ̶ ̶ ̶̶̶ ̶̶ ̶ ̶̶ ̶ ̶̶̶̶ ̶ ̶ ̶̶ ̶ ̶̶̶2018 - 2019
DESCRIPTION:
Acorda Therapautics tasked us with creating the concept and execution of an IFU (instructions for use) video for the launch of their product “INBRIJA”. INBRIJA is an inhaler to treat parkinson’s disease.
I collaborated with the Acorda team to create Peter Parkinson, a character that presents the inhaler and shows how to use it.
Two full CGI videos were created each of over 6 minutes long. One in English and one is Spanish with the lipsync animated to each language.
MY ROLE:
Character designer
Art Director
Animator
Project manager
Audio editor
DESIGN:
- ◦ KéexFrame
DREAM TEAM:
Omar Hernandez, Saúl Mora, David Zema, Vicky Fernandez
-
TELEMUNDO - UN NUEVO DÍA REDESIGN̶ ̶ ̶ ̶ ̶ ̶̶̶ ̶̶ ̶ ̶̶ ̶ ̶̶̶̶ ̶ ̶ ̶̶ ̶ ̶̶̶2018
DESCRIPTION:
Telemundo is one of the biggest spanish-language stations in the USA owned by COMCAST through the NBCUniversal. It has programming in more than 100 countries in over 35 languages.
We had the privilege to being asked to collaborate with them in re-designing their morning show “Un Nuevo Día”, such program airs for 4 continuous hours every day producing hundreds of graphics each week.
MY ROLE:
Creative Director
Lead Art Director
Project manager
DESIGN:
- ◦ KéexFrame
DREAM TEAM:
Vicky Fernández, Guido Agüero, Hatori Hanzo.
-
NIGERIA CHANNELS - SET DESIGN̶ ̶ ̶ ̶ ̶ ̶̶̶ ̶̶ ̶ ̶̶ ̶ ̶̶̶̶ ̶ ̶ ̶̶ ̶ ̶̶̶2018
DESCRIPTION:
I was requested to design the concept of a set for Nigeria’s TV station “Channels”, the request was to create a news set that will contain a few other versatile sections according to the production of the show.
The set is in process of being built now.
MY ROLE:
Set Designer
3D artist
DESIGN:
- ◦ KéexFrame
-
NBC - MSNBC Midterm / Primaries Elections Realtime graphics̶ ̶ ̶ ̶ ̶ ̶̶̶ ̶̶ ̶ ̶̶ ̶ ̶̶̶̶ ̶ ̶ ̶̶ ̶ ̶̶̶2014 & 2016
DESCRIPTION:
RealTime graphics implementation for NBCUniversal 2014 Midterm and 2016 Primaries elections using VizRT technology, My team of approx 12 people was tasked to develop on-screen graphics, interactive applications for talent and augmented reality elements under the same look.
MY ROLE:
- ◦ Real-time graphics managing director
- ◦ Team manager
- ◦ Team technical lead
- ◦ Project manager.
DESIGN:
- ◦ Block and Tackle
RT IMPLEMENTATION:
- ◦ In house (Andreas Minas, Jason Bube, Lucy Paynter, John Boucklos, Abigail Corfman, Bryan Drake, Tony Franqueira)
- ◦ Reality check systems (Seve Sanchez, Andrew Benninghoff, Grant Werle)
-
NBC 3D DEPARTMENT̶ ̶ ̶ ̶ ̶ ̶̶̶ ̶̶ ̶ ̶̶ ̶ ̶̶̶̶ ̶ ̶ ̶̶ ̶ ̶̶̶2011 - 2016
DESCRIPTION:
These animations were produced by the internal 3D department for some of the NBCUniversal brands. They were designed and executed by the in-house art department (ArtWorks). Each of these projects were completed in a few days (characteristic of 3D for broadcast graphics), mostly by a team of 2-5 people.
I was the managing art director for the 3D department for 5 years, I managed a great team of very talented 3D artists. This reel is just a small collection of the hundreds of animations we created together.
MY ROLE:
- ◦ 3D managing art director
- ◦ Technical lead
- ◦ Team manager
- ◦ Contributed with animation or compositing in some of the special projects.
DESIGN:
- ◦ NBC ArtWorks
DREAM TEAM:
Barry Herzner, Jason Bube, John Chismar, Cleber Redondo, Mark Perricone, Peter Krugman, Doug Vitarelli, Michael Cole
-
MSNBC DAILY GRAPHICS̶ ̶ ̶ ̶ ̶ ̶̶̶ ̶̶ ̶ ̶̶ ̶ ̶̶̶̶ ̶ ̶ ̶̶ ̶ ̶̶̶2010-2016
DESCRIPTION:
NBCUniversal is one of the biggest and most relevant networks worldwide. NBCUniversal hired me in 2010 to create an internal realtime graphics department to support New York NBCUniversal show. MSNBC was our main focus, it has a big demand of daily graphics and was the the first fully 3D realtime brand of the NBC News division.
The internal real-time graphics department went from only supporting a few graphics ON-AIR to covering more than the 80% of the 24/7 ON-AIR graphics for the channel with 100% Control room automated logic based graphics and hundreds of UIs custom-made for each show’s needs.
MY ROLE:
- ◦ Real-time graphics managing director
- ◦ Team manager
- ◦ Team technical lead
- ◦ Project manager.
DESIGN:
- ◦ NBC ArtWorks
DREAM TEAM:
Andreas Minas, Lucy Paynter, Abigail Corfman, Kevin Fornito, John Boucklos, Erika Zappia, Jack Li, Tony Franqueira, Bryan Drake, Karen Czukerberg, Compton Belle
-
NBC 3D "BREAKING NEWS - SAME DAY" GRAPHICS̶ ̶ ̶ ̶ ̶ ̶̶̶ ̶̶ ̶ ̶̶ ̶ ̶̶̶̶ ̶ ̶ ̶̶ ̶ ̶̶̶2004-2010
DESCRIPTION:
In a news organization it is important to be able to produce graphics to illustrate BREAKING NEWS. These graphics are usually requested by the production team for the nightly newscast and the information about the event is not complete until minutes before air. In the 3D department at NBC we developed a pipeline to fulfill this type of request, in which a few specialists (fantastic at it BTW) would respond to these requests and produce “air ready” animations in 1-4 hours from start to finish. During my time at NBC I introduced the idea of real-time rendering for these requests, enabling us to keep making changes (due to more detailed information on the news) even minutes before air. This was done using Autodesk Maya Viewport 2.0 technology.
All animations in this reel were are produced in 1-4 hours from start to finish, primarily for the News Division of NBCUniversal.
MY ROLE:
- ◦ 3D managing director
- ◦ Technical lead
- ◦ Team manager
- ◦ Contributed with animation or compositing in some of the special projects.
DESIGN:
- ◦ NBC ArtWorks
DREAM TEAM:
Barry Herzner, Jason Bube, John Chismar, Cleber Redondo, Mark Perricone, Peter Krugman, Doug Vitarelli, Michael Cole
-
NBC News Specialty Realtime Graphics̶ ̶ ̶ ̶ ̶ ̶̶̶ ̶̶ ̶ ̶̶ ̶ ̶̶̶̶ ̶ ̶ ̶̶ ̶ ̶̶̶2012-2016
DESCRIPTION:
I was hired in 2010 by NBCUniversal to create an internal realtime graphics department to support New York NBCUniversal shows. Two of our biggest shows were TODAY and NIGHTLY NEWS, where we focused mainly on the headlines, social media and monitor graphics.
The headlines for NIGHTLY NEWS were implemented using ORAD and VizRT (two different versions throughout the years), controlled by the TD using automation commands from the switcher and the content was populated through a webtool we developed for producers.
For TODAY we focused mainly on Social media elements (full data implementation) and monitor graphics for the “Orange Room” (TODAY’s social media space). Those were also implemented in ORAD and VizRT.
MY ROLE:
- ◦ Real-time graphics managing director
- ◦ Team manager
- ◦ Team technical lead
- ◦ Project manager.
DESIGN:
- ◦ NBC ArtWorks
DREAM TEAM:
Andreas Minas, Lucy Paynter, Abigail Corfman, Kevin Fornito, John Boucklos, Erika Zappia, Jack Li, Tony Franqueira, Bryan Drake, Karen Czukerberg
-
NBC - MSNBC Midterm / Presidential Elections Realtime graphics̶ ̶ ̶ ̶ ̶ ̶̶̶ ̶̶ ̶ ̶̶ ̶ ̶̶̶̶ ̶ ̶ ̶̶ ̶ ̶̶̶2010 & 2012
DESCRIPTION:
RealTime graphics implementation for NBCUniversal 2010 Midterm and 2012 Presidential Elections using ORAD (now AVID) technology. My team of approx. 20 people was tasked to develop on-screen graphics, interactive applications for talent and augmented reality elements under the same look.
MY ROLE:
-
- ◦ Real-time graphics managing director
-
- ◦ Team manager
-
- ◦ Team technical lead
- ◦ Project manager.
DESIGN:
- ◦ Block and Tackle
RT IMPLEMENTATION:
-
-
- ◦ In-house (Andreas Minas, Jason Bube, Lucy Paynter, Abigail Corfman, Kevin Fornito, John Boucklos, Tony Franqueira)
-
- ◦ Orad Creative services (Jan Umansky, Saimon Grinberg, Nir Maman, Guy Brill, Dan Burdetsky, Phillip Anufriev)
-
-
SPORTS LIVE VIRTUAL ENHANCEMENTS̶ ̶ ̶ ̶ ̶ ̶̶̶ ̶̶ ̶ ̶̶ ̶ ̶̶̶̶ ̶ ̶ ̶̶ ̶ ̶̶̶2004-2010
DESCRIPTION:
Some of my specialties are augmented reality and virtual graphics for TV. I’ve used these skills most extensively for national and internationally televised sports events such as Olympics, Worldcups, tennis tournaments, NBA basketball games, MLB baseball games, FIFA soccer games, etc.
For these productions we were tasked with producing LIVE graphics to augment the games, requiring the combination of live camera tracking with real-time rendering of 3D graphics.
All graphics or effects in this reel were produced Live or for replay (1-3 minutes of production).
CLIENTS:
- ◦ TNT
- ◦ CBS
- ◦ TELEVISA
- ◦ ESPN
- ◦ Sports New York
- ◦ MLB
MY ROLE:
- ◦ Tecnical Lead
- ◦ Creative lead
- ◦ Tracking specialist
- ◦ Graphics creation (non-playback).
- ◦ Project Manager
DESIGN:
- ◦ TNT, CBS, TELEVISA, SNY
-
TELEVISA AND OTHERS - 3D ANIMATION AND COMPOSITING̶ ̶ ̶ ̶ ̶ ̶̶̶ ̶̶ ̶ ̶̶ ̶ ̶̶̶̶ ̶ ̶ ̶̶ ̶ ̶̶̶2000 -2008
DESCRIPTION:
TELEVISA is the largest Spanish speaking broadcast network in the world with over 24,000 employees and hundreds of very successful shows around the world. I had the luck of collaborating with them for a few years doing 3D animation, compositing and creative project leading.
This reel also features clips from TOROFILMS, one of the most distinguished visual creative studios in Mexico City, were I worked as 3D director and animation director.
The rest is some relevant freelance work.
MY ROLE:
- ◦ 3D Director
- ◦ Designer
- ◦ 3D artist
- ◦ Art Director (except for the Torofilms projects)
- ◦ Compositor (except for the Torofilms projects)
